Boux Avenue

One of the UK’s largest independent women’s lingerie, nightwear, and swimwear brands

01
Partnership Period
3
years
02
Project Duration
1
months
1
hours
03
Team
1
specialists
  • Engagement Manager
    1
  • Project Manager
    1
  • Creative Director
    1
  • Solution Architect
    2
  • Business Analysts
    2
  • UX Designers
    2
  • UI Designers
    2
  • QA Engineers
    4
  • Frontend Developers
    4
  • Backend Developers
    5

Technologies

SalesForce
Commerce Cloud

  • sass
  • gulp
  • vscode
  • jquery

Key Points

  • 01
    New ecommerce platform

    We decoupled the front-end and back-end modules, allowing Boux Avenue to maintain its online presence while we created a new platform based on Salesforce Commerce Cloud.

  • 02
    Set accents

    Our team of experts audited the previous structure to identify navigation bottlenecks and determine what areas of the site were the most popular so that a new interface would be engaging and frictionless.

    Boux Avenue invests heavily in its fashion models, styling, and photography, as well as social media campaigns that leverage influencers, so to obtain the most value from these premium investments, we created visual elements that were lush and glamorous, surrounding new customers with personalized experiences that could not be duplicated.

  • 03
    Upgrade site navigation

    We created frictionless features that let shoppers jump to specific products without having to navigate through multiple pages. Due to real-time inventory updates, customers can instantly see if the items they want are available.

Results

  • Established an enterprise-grade digital engagement platform based on Salesforce Commerce Cloud
  • Consolidated multiple desktop and mobile sites into one cohesive online experience
  • Boosted the sale of high-value items, with a 15% uplift in average order size
  • Architected a responsive site optimized for mobile devices, leading to a 10% rise in conversion rates
Astound immediately understood what we were trying to achieve with our new user experience. Their approach was logical and methodical — it was clear their recommendations were based on years of knowledge and experience. Astound has done everything they said they would do — it feels like a real partnership. We now have a future-proof website that will stand us in good stead for years to come.
James Fernie
ecommerce director at Boux Avenue

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